Two weeks ago I was one of the lucky few who got to visit Billund, Denmark for the LEGO Inside Tour. I’ve been a LEGO fan all my life, I’ve got sets almost as old as I am, and these days I try to limit myself to not get more than I need to create my photos. Some days that’s harder than it sounds.
There have been four tours this year; 140 people got to join designers and other LEGO professionals on the inside. The application form went online the morning of November 9, 2015, and I had it filled out and submitted within minutes . Then a few weeks later the Inside Tour team sent a mail saying I’d made it to the list of participants.
Then: I waited. I got a Christmas card. I got my tour #3 assignment. I bought plane tickets. And finally, it was June 7—
The tour started in Hotel LEGOLAND’s Mindstorms meeting room, where we met Astrid, Mike and Willy from the tour team. They started with giving us our first little souvenir from the tour: A L.I.T 2016 minifigure torso and some other parts so we could build ourselves as figs. The real me doesn’t have that hair, but it’s kind of close—
Over the next two and a half days we got to visit the LEGO Idea House, we met designers who told us about their work and coached us through some building challenges, we got to visit the factories and customer service department. We also received a private tour of LEGOLAND before it opened.
For me, one highlight was getting to meet Jørgen Vig Knudstorp and another was going down memory lane in the archives where I once again got to hold the old boxes of some of my favorite sets from when I was young.
Writing a step-by-step recount of the tour would not to it justice. For me, what I take away is the joyous feelings of being so close to a brand and a toy I very much admire; remembering how much fun I had with my bricks as a child. I’m happy to see how hard they work to do the same for both children and adults today.
So instead of writing, I photographed—
~ David (@davirasm)