We’re a RLUG!

Stuck in Plastic is now a recognized LEGO users group or a RLUG for short!

You’re probably wondering what a RLUG is. Here is The LEGO Group’s official definition:

Recognized LEGO User Group

  1. A group of individuals who are passionate about the LEGO experience and have formed a group. These groups are divided into two subgroups, “Physical LEGO User Group” and “Online LEGO User Group”
  2. Becoming a Recognized LEGO User Group qualifies the group to gain access to various community support programs

When we where approached last month to apply to be a RLUG the invitation came with the following: “I would love to stimulate your activities and therefore I invite your community to join the LEGO Ambassador Network.” Kim Ellekjær Thomsen

It seems that the powers that be over at The LEGO Group have decided that we “are creating value to and having impact on the AFOL community by providing activities that are meaningful and of interest to the general AFOL community.” – from the LEGO AFOL Relations & Program Overview.


Certainly we’ve always felt that what we do here at Stuck in Plastic has value. Now it’s pretty cool to know that our efforts have not gone unnoticed. All of us here at Stuck in Plastic have tried to share with you our own experiences and knowledge in an effort to inspire our readers to be both proud of this hobby and to be better photographers. We’ve had art shows in galleries, we’ve sponsored toy photography meet-ups and we’ve engaged in a dialog with you nearly everyday. Now as we move forward into another year of amazing toy photography goodness we will have the support of the LEGO Company.

I couldn’t be more proud of this community or humbled by this opportunity.

In my quest to educate myself about what might be in store for us I have been surfing the LEGO Ambassador Network for information. As I was looking at all the other members groups I noticed something amazing: we are the only group focusing on the mini figure and the only group that is creating art, not MOC’s (my own creations). There are other on-line RLUG’s such as Brothers Brick and Blocks Magazine that have been recognized by LEGO and receive support. But we appear to be the only on-line LUG group that focuses on photography. We seem to be breaking new ground for the LEGO Group.

I want to be very clear that this is not only our success; this is your success too. This is something we should all celebrate. A large corporate entity (even one as awesome as LEGO) has decided that by pursuing our passion of toy photography that we have value and they want to help us to continue to grow.

I felt it was important to hare this news with you our wonderful community. AS far as I can tell we will continue to bring you the same awesome content that we always have. We will continue to discuss issues important to the toy photography community and hopefully we will each continue to inspire each other.

Some changes that you may see as we move forward as a RLUG are reviews of LEGO sets. We will keep these reviews focused on sets that pertain to this community. We will review them with an eye towards the mini figure and their story telling capabilities. We may also receive support from LEGO for our upcoming toy photography meet-up. We also have the potential of designating LEGOLAND Billund for an upcoming European toy photography meet-up. For now we’re in a wait and see mode.  As I outlined above, I think we’re all in some uncharted waters here and I for one want to move ahead cautiously. As Captain Kaos mentioned yesterday, it doesn’t take much for a good experience to loose its charm. I don’t want that to happen to this community. (I will respond to Captain Kaos’s post directly, no fear.)

None of us here at Stuck in Plastic know where this will take us; but we’re all willing to give it a chance. So thank you for your continued confidence and support as we all take another leap of faith.

I think the future just got a little bit more interesting.

~ xxsjc

What do you think? Is this a smart move on our part? Or have we just sold our souls for a few pieces of free plastic? 

Pigs can fly, sunrise
Pigs Can Fly!

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Wow, that’s great :)



That’s magnificent!

I was planning on lurking around here for the near future. I guess I should go pick up some minifigs.

Chris Rose

Great news! Even though I don’t comment that often, I love reading the posts. I do hope that the content doesn’t get edited from above though as I love the honesty in the writing.


I’m so excited for you and all of us, as Toyphotographers, taking a leap into the unknown journey. This will be truly an amazing and exciting experience! Love this piece you wrote Shelly!


It’s a great reward for Stuck In Plastic!
Congrats to Shelly and all the other members! ;)

I love this website so much; it’s always good to read your posts and to take parts in your challenges!
You are unique!

I wish you the best of luck for the future!

Ben Teoh

This is excellent! I’m part of the organising team for a more traditional RLUG here in Adelaide (http://slug.club) and it’s great to have the backing of LEGO for our growing community.

We’ve actually just been talking about supporting photographers in our group so this is very timely.

I believe toy photographs should be recognised as a ‘MOC’ as much as other custom LEGO models are – and it sounds like The LEGO Group also have the same idea.

Well done on this pioneering first-step! I’m happy to throw some ideas in the mix if you’d like any thoughts.


How awesome! I think it’s great that the photography side of LEGO is being recognised! As great as all the MOCs are, this side of things are where my heart is! I also love the prospect of reviews focusing on minifigures and sets that are great from a storytelling point of view!



Omg! Congratz big time. You deserve this so much for all your time and effort you have put into SiP.
Love and hugs to you all!
Stefan K


Great news! I love the realization that ” we are the only group focusing on the mini figure and the only group that is creating art, not MOC’s”. LEGO photography and MOCs are definitely two distinct realms. Glad that the photography side is getting official recognition!


Congratulations! Very well deserved! You guys have been doing a tremendous job around photography. Very excited to see you guys take it to the next level with the added support from LEGO!


That is fantastic! The team at SiP is awesome and love seeing the work of so many toy photographers, hope the recognition from TLG helps the site grow in a greater community direction. Congratulations!


That is wonderful Shelly! Congratulations to you and everyone else at Stuck in Plastic :-)


A most interesting future awaits. Really looking forward where this all is taking us …

Bearded brick
Bearded brick

Congratulations on your achievement! Good to see the recognition of using a creative platform in an another creative platform. Lego as MOCs, Lego as art, Lego as sculpture and now photography!


Sounds like great news to me.
Hoping Shelly and Boris will be able to sit back for a minute or two to enjoy this achievement (one of many so far).
To this I´m raising my pint and would like to declare.
Well done! Skaal!

Hasif Rahman
Hasif Rahman

Wow..Great !

Now it seems one of my wish is to join 100% Stuck In Plastic

Any form to fill in? LOL


Congrats…. Awesome news.

I love all the MOC’s out there but I’ve always felt that minifig focused work doesn’t always get the same level of recognition, or gets stuck on the sidelines. So to get recognition from LEGO will hopefully open more eyes and get more people interested in this medium.

Maëlick (aka Reiterlied)

That’s some really great news!

It feels good to finally see LEGO photography getting the same level of recognition than other LEGO activities, such as MOCs, receive.



Congratulations to you all, you all deserve it !


Only just got round to reading this. I think that’s fantastic news – well done! You’ll still be in charge of what you post so I don’t think you’re selling your souls. Here’s to the future!


So much to read on the blog once you stay away for even a (relatively) short period!.. I’ve been quite busy with work and etc.. for some time now and unfortunately I could not keep on shooting photos & being social at the same time! AsI am desperately trying to read all the great posts by familiar and as well new writers on the blog, the greatest of the news is just in front of me – this is a great achievement in many aspects! And I can’t thank you, Shelly & Boris, to let me be a small part… Read more »


Congratulations! I’m a member of a more traditional LUG (NYCLUG) that focuses on MOCs, organizing community builds for children and adults, and setting up displays for events like the premiere of the Brickumentary film. It’s great to see LUGs take a different form and draw in more people because not everyone lives where there are a critical mass of AFOLs. Here in the New York City metropolitan area, there are two, NYCLUG and ILUGNY, but when I lived upstate, there were none.